Digital Business Management
B.A. Business Administration and Management - specialization in Digital Business Management
Your business studies with a special focus
You will complete a comprehensive business administration course and acquire knowledge in business administration, corporate management, personnel management, marketing, accounting I and II, cost accounting & controlling, taxes, investment and financing. You will also study the content and methodological foundations of the related disciplines of law, economics, statistics and mathematics. Business English and knowledge of business informatics round off your profile.
You will also delve deeper into the topic of "digitalization" and learn about the success factors of digital business models and companies.
How do you manage digital business models?
The digital transformation is fundamentally changing companies in many areas of the economy. For example, more and more sales are migrating from chain stores to the internet. On the other hand, the internet is enabling business models that were previously unthinkable. Graduates with a focus on "Digital Business Management" help companies to recognize this potential and open up new business areas.
Shaping the future
In the "Digital Business Management" course at Allensbach University, you will learn how to develop and plan digital business models yourself. You will also learn how to analyze existing models and assess their value.
Leadership is also an issue. Nowadays, employees often don't work together in one place like they used to. How can such teams be coordinated efficiently? How can you inspire employees and colleagues from different generations and cultures? Media skills have also changed. You will learn how to visualize business ideas and develop them further together with business partners or customers (social prototyping). You will also deal with topics such as operational information management and digital marketing.
Find jobs
Graduates of this elective area have qualified for specialist and management roles in companies and organizations affected by digitalization. Employers can be found in many industries:
- Online service provider
- Marketing agencies
- IT company
- Trade
- Industrial and service sectors
What are the admission requirements?
- General higher education entrance qualification
- Subject-specific higher education entrance qualification or entrance qualification for universities of applied sciences
- Professional qualification plus advanced training (at least 400 hours)
- Professional qualification plus Suitability test in accordance with the Baden-Württemberg State Higher Education Act (LHG). The aptitude test can be taken at the Allensbach University of Applied Sciences in Konstanz.
- Completed first degree
- A successfully completed first year of study at a university in another federal state
Can academic achievements be credited or recognized?
If you have already completed a further education course (e.g. Betriebswirt IHK, Betriebswirt VWA, Handelsfachwirt or Bankbetriebswirt) or have completed comparable work at another university, it is possible to receive credit or recognition. We will be happy to check for you individually which credits or recognitions we can offer you. Talk to our educational advisors!
Modules of the Bachelor's degree program with specialization in Digital Business Management
1st semester
Scientific work and self-management
Introduction to general business administration
Business mathematics
Statistics
Accounting I
2nd semester
Economics I
Corporate management
Business Law I
Marketing
Accounting II
3rd semester
Cost accounting and controlling
Investment and financing
Business informatics
4th semester
Project and process management
Economics II
Business English
Human resources management
Business Law II
5th semester
Tax theory
Digital Business Modeling
Leadership and digital leadership
6th semester
Basics of digital marketing
Project work/case studies
Bachelor's thesis (with colloquium)
How long does the course take?
The standard period of study of 3 years (6 semesters) corresponds to a full-time course of study, so the duration of the course will be longer if you are studying alongside your job. However, your relevant experience as a professional will give you the opportunity to combine your studies with practical knowledge and, for example, to work on practical topics in term papers or theses.
If your personal or professional situation requires it, you can always extend your studies free of charge for up to 18 months. After that, there are further fee-based extension options.
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You can find all the important information about your degree program in your personal study guide.
