Fernstudium zum Bachelor Betriebswirtschaftslehre mit Spezialisierung Fashion Management

B.A. Business Administration and Management - specialization in Fashion Management

Your business studies with a special focus

You will complete a comprehensive business administration course and acquire knowledge in business administration, corporate management, personnel management, marketing, accounting I and II, cost accounting & controlling, investment and financing. You will also study the content and methodological foundations of the related disciplines of law, economics, statistics and mathematics. Business English and knowledge of business informatics round off your profile.

You will also prepare yourself specifically for a particular area of activity in the company in your major field of study!

Fashion Management - Contents of your specialization

Catwalk, glamor, lifestyle. If you have a passion for fashion, are creative and count analytical thinking among your strengths, then the Fashion Management elective is the right course for you. The course offers practical and project-oriented training in the development and planning of collections as well as the development and implementation of innovative and holistic marketing concepts.

Producing and purchasing collections

This degree program begins with a solid foundation in business administration. Students then learn specific know-how from the fashion and textile industry. The aim is to create concepts for pricing, distribution and marketing strategies and to coordinate and control production and the purchasing of collections. The Fashion Management specialization professionalizes you for activities in the fashion and textile industry as well as in retail and digital commerce.

The prospects

As a graduate of this still young major, you can take on qualified specialist and management tasks in the fashion, textile and retail sectors. Specialists are particularly sought after in the following companies:

Fashion companies
Textile industry
Beauty, fashion and lifestyle industry
Digital commerce company
Luxury industry
Trading companies and agencies
PR and communications company
Model agencies
Event agencies
Management consultancies

What are the admission requirements?

General higher education entrance qualification
Subject-specific higher education entrance qualification or entrance qualification for universities of applied sciences
Professional qualification plus advanced training (at least 400 hours)
Professional qualification plus Suitability test in accordance with the Baden-Württemberg State Higher Education Act (LHG). The aptitude test can be taken at the Allensbach University of Applied Sciences in Konstanz.
Completed first degree
A successfully completed first year of study at a university in another federal state.

Can academic achievements be credited or recognized?

If you have already completed a further education course (e.g. Betriebswirt IHK, Betriebswirt VWA, Handelsfachwirt or Bankbetriebswirt) or have completed comparable work at another university, it is possible to receive credit or recognition. We will be happy to check for you individually which credits or recognitions we can offer you. Talk to our educational advisors!

Modules of the Bachelor's degree program with specialization in Fashion Management

1st semester
Scientific work and self-management
Introduction to general business administration
Business mathematics
Statistics
Accounting I

2nd semester
Economics I
Corporate management
Business Law I
Marketing
Accounting II

3rd semester
Cost accounting and controlling
Investment and financing
Business informatics

4th semester
Project and process management
Economics II
Business English
Human resources management
Business Law II

5th semester
Tax theory
Fashion collection and brand management
Retail management and digital commerce

6th semester
Luxury fashion and social media management
Project work/case studies
Bachelor's thesis (with colloquium)

How long does the course take?

The standard period of study of 3 years (6 semesters) corresponds to a full-time course of study, so the duration of the course will be longer if you are studying alongside your job. However, your relevant experience as a professional will give you the opportunity to combine your studies with practical knowledge and, for example, to work on practical topics in term papers or theses.

If your personal or professional situation requires it, you can always extend your studies free of charge for up to 18 months. After that, there are further fee-based extension options.

Fashion Management