Do you dream of becoming PR Manager to move up the career ladder? At Allensbach University you have the opportunity to PR training to complete the course. The course takes place online and equips you with the necessary tools for a successful career in PR management. Request information material today or let us advise you - free of charge and without obligation!
The media landscape is subject to a rapid change. The wheel of progress is turning ever faster, especially in the digital sector. This presents companies with increasing challenges. In order to keep pace with developments, specialists are needed who are familiar with PR management.
This is where our PR training course comes into play. The course teaches you the key terms and perspectives in PR and communications management. You will learn about the history of PR management, Strategies for corporate communications and implement them. The evaluation of PR measures and communication tasks is also an important part of our online-based PR training.
The certificate program is primarily aimed at Professional practitionerwho want to qualify and recommend themselves for marketing and communication-oriented tasks in companies and organizations. Upon successful completion, you will receive a credit of 36 ETCS Credits. These can be applied to the Bachelor Business Administration at the Allensbach University of Applied Sciences.
Our PR training consists of three modules each with 12 ECTS. Each of these modules concludes with an assignment. You will receive comprehensive academic support from our lecturers - naturally also via digital channels.
You will complete the following three modules:
The first module gives you an overview of the most important areas of PR and communication management. The theoretical foundations and requirements of PR and communications management, media law and the conception of social media content are further aspects of the PR training. Participants will be able to implement PR and communication management in the company. to analyze specifically.
In the second module (Journalistic Writing and Corporate Publishing) you will learn how to work with journalistic text forms in different contexts and to use them professionally. You will be able to differentiate and formulate the statements of organizations of all kinds and convey them to the target groups. You will understand the work of journalists and the role of the recipient.
The course concludes with the module "PR and communication in the digital age". Here you will learn the Central role of PR and communication in the digital era know. You will develop an understanding of the further development of PR and communications management from the analog to the digital realm.
The duration of the PR training is 8 months. The tuition fees of 2,600 Euro are paid in 8 monthly installments (each 325 Euro) from your account. You do not have to meet any special requirements to take part in the further education program. You can start your studies at any time - Allensbach University is a distance learning university with purely online teaching.
Start your PR training now! We will be happy to provide you with comprehensive advice. Simply contact us by e-mail or telephone. We will send you free information material on request. Just send us a short request. We look forward to seeing you!
You can find all the important information about your degree program in your personal study guide.