Prof. Dr. Sonja Keppler
Programme Leader:
- Bachelor of Business Administration (B.A.)
Fields of work and interest / Research areas
- Financing start-ups
- Venture Capital & Private Equity
- Entrepreneurship
- Digitization
- Early crisis detection
Biography
Sonja Keppler studied business administration with a focus on international business at the University of Applied Sciences in Pforzheim and worked in group accounting, controlling and business development for well-known German corporations. Most recently, she was an investment manager at a Swiss venture capital company, where she was responsible for the healthcare sector, among other things. She completed a part-time doctorate on venture capital financing for medical technology companies and was subsequently involved in setting up a company in the field of adult education. In 2016, she was appointed Professor of Entrepreneurship and Innovation Management at Allensbach University of Applied Sciences in Constance. Sonja Keppler has several publications on topics related to finance and venture capital.
Keppler, S. (2022): More management competence: Advanced training in economics for corporate lawyers, Zeitschrift für Unternehmensjuristen, 3.2022, pp. 58-60
Peters, P.; Keppler, S. (2021): Major challenges for organizations. University digitization brings significant added value. In: Science management (2021). Available at https://www.wissenschaftsmanagement.de/news/grosse-herausforderungen-fuer-organisationen
Hoerauf, K., Keppler, S. (2020): Medical Affairs as an organizational unit in the biomedical industry:An overview and assessment, Journal of Interdisciplinary Economic Research, December 2020, pp. 10-18
Arnold, Christian/Keppler, Sonja/Knödler, Hermann/Reckenfelderbäumer, Martin. (Eds.) (2019): Challenges for Sustainability Management Globalization - Digitalization - Business Model Transformation, Wiesbaden.
Brunner, Johannes/Keppler, Sonja (2019): Transformation in the leasing industry: Hybrid business models vs. traditional leasing, in: Journal of Interdisciplinary Economic Research 2019, pp. 20-29.
Kitsukis, Alexander/Keppler, Sonja (2019): The Development of Digital Leaders in the German Automotive Industry, in: Journal of Interdisciplinary Economic Research, December 2019, pp. 64-71.
Keppler, Sonja/Krech, Markus (2018): Digital Leadership - Recommendations for successful employee management under digital conditions, in: Digipraktiker Digitalisierung Banking & Finance, March/2018 issue, pp. 7-14.
Thiersch, Marika/Keppler, Sonja (2018): Measuring customer satisfaction in insurance and financial advice, Zeitschrift für Versicherungswesen, vol. 69, 07/2018, pp. 216-220.
Hoerauf-Umgeher, Martina/Keppler, Sonja (2017): Optimization of Customer Relationship Management in the Pharmaceutical Industry, in: Journal of Interdisciplinary Economic Research, December 2017, pp. 19-30.
Wiedenhöfer, Dirk/Keppler, Sonja (2017): Information sources and expectation fulfillment in the context of hospital choice for patients with hip and knee TP in Switzerland, in: Zeitschrift für Interdisziplinäre Ökonomische Forschung, June 2017, pp. 115-119.
Wiedenhöfer, Dirk/Keppler, Sonja (2015): Decision factors and information sources for hospital choice for births in Switzerland, in: Das Gesundheitswesen, EFirst: - DOI: 10.1055/s-0035-1565053, Georg Thieme Verlag KG Stuttgart New York, online publication on December 2, 2015.
Keppler, Sonja/Olaru, Marieta/Marin, Georgiana (2015): Fostering Entrepreneurial Investment Decision in Medical Technology Ventures in a Changing Business Environment. Amfiteatru Economic, 17(38), pp. 390-407.
Sandru, Micea/Keppler, Timo/Maier, Dorin/Keppler, Sonja (2014): Integrated Investment Management Structure. Associated Risk Mitigation Tools, in Proceedings of the International Conference on Production Research - Regional Conference Europe, Africa and Middle East, and 3rd International Conference on Quality and Innovation in Engineering and Management, ICPR - QIEM, Cluj-Napoca, Romania, July 1-5, 2014.
Moritz, Markus/Keppler, Sonja (2014): Customer Equity in a network-driven context - Contributions for evaluating Customer Equity, Interdisciplinary Management Research X, Opatija, 2014, pp. 279-288.
Wiedenhöfer, Dirk/Keppler, Sonja (2014): Free Hospital Choice in Switzerland - Patients' Decision Criteria and Sources of Information, Interdisciplinary Management Research X, Opatija, 2014, pp. 777-787.
Keppler, Sonja/Keppler, Timo (2012): Evaluating the attractiveness of new medical technology ventures - An analysis of venture capitalists' product-related investment criteria, Interdisciplinary Management Research VIII, Opatija, 2012, pp. 531-542.
Keppler, Sonja/Keppler, Timo (2011): How do venture capitalists evaluate medical technology ventures? A process and activity based approach, Interdisciplinary Management Research VII, Osijek - Poreč, 2011, pp. 107-117.
Keppler, Sonja (2010): Investment Criteria applied by Venture Capitalists in the Venture Screening Process: A Critical Review of Research in the United States and Europe, in: Blickpunkt der Forschung, Vol. 2, Weilburg, 2010.
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