Digital Marketing Management
B.A. Business Administration and Management - specialization in Digital Marketing Management
Your business studies with a special focus
You will complete a comprehensive business administration course and acquire knowledge in business administration, corporate management, personnel management, marketing, accounting I and II, cost accounting & controlling, taxes, investment and financing. You will also study the content and methodological foundations of the related disciplines of law, economics, statistics and mathematics. Business English and knowledge of business informatics round off your profile.
You will also prepare yourself specifically for a particular area of activity in the company in your major field of study!
What is digital marketing all about?
With the triumphant advance of the internet, media behavior has changed and so has marketing. Online marketing and social media are becoming increasingly important for reaching prospective buyers. Many companies use these channels to pass on information and influence consumer behavior. Unlike in the past, the success of digital marketing campaigns can also be measured directly. This results in completely new requirements - and new exciting fields of activity.
Planning marketing campaigns
In the compulsory elective "Digital Marketing Management", students receive practical and project-oriented training in the planning and execution of marketing projects. You will learn how to design digital campaigns and landing pages, measure the success of the measures and manage newsletter marketing. You will also learn how to work successfully with agencies and editors and which social media channel is best suited for which purpose and target group.
The prospects
As a graduate in the field of digital marketing, you can work in brand and marketing management, communication, product management and online marketing. Graduates are suitable as:
- Marketing Manager:in
- Marketing planner:in
- Brand Manager:in
- Key Accounter:in
- Product manager:in
- E-Commerce Manager:in
- Concept developer (in advertising agencies)
- Marketing manager:in new media
Module responsibility: Prof. Dr. Patrick Peters
What are the admission requirements?
- General higher education entrance qualification
- Subject-specific higher education entrance qualification or entrance qualification for universities of applied sciences
- Professional qualification plus advanced training (at least 400 hours)
- Professional qualification plus Suitability test in accordance with the Baden-Württemberg State Higher Education Act (LHG). The aptitude test can be taken at the Allensbach University of Applied Sciences in Konstanz.
- Completed first degree
- A successfully completed first year of study at a university in another federal state
Can academic achievements be credited or recognized?
If you have already completed a further education course (e.g. Betriebswirt IHK, Betriebswirt VWA, Handelsfachwirt or Bankbetriebswirt) or have completed comparable work at another university, it is possible to receive credit or recognition. We will be happy to check for you individually which credits or recognitions we can offer you. Talk to our educational advisors!
Modules of the Bachelor's degree program with specialization in Digital Marketing Management
1st semester
Scientific work and self-management
Introduction to general business administration
Business mathematics
Statistics
Accounting I
2nd semester
Economics I
Corporate management
Business Law I
Marketing
Accounting II
3rd semester
Cost accounting and controlling
Investment and financing
Business informatics
4th semester
Project and process management
Economics II
Business English
Human resources management
Business Law II
5th semester
Tax theory
Basics of digital marketing
Communication and digital marketing
6th semester
Dimensions of digital marketing management
Project work/case studies
Bachelor's thesis (with colloquium)
How long does the course take?
The standard period of study of 3 years (6 semesters) corresponds to a full-time course of study, so the duration of the course will be longer if you are studying alongside your job. However, your relevant experience as a professional will give you the opportunity to combine your studies with practical knowledge and, for example, to work on practical topics in term papers or theses.
If your personal or professional situation requires it, you can always extend your studies free of charge for up to 18 months. After that, there are further fee-based extension options.
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You can find all the important information about your degree program in your personal study guide.
