Fernstudium zum Bachelor Betriebswirtschaftslehre mit Spezialisierung in Gründungs- und Innovationsmanagement

B.A. Business Administration and Management - specialization in Start-up and Innovation Management

Your business studies with a special focus

You will complete a comprehensive business administration course and acquire knowledge in business administration, corporate management, personnel management, marketing, accounting I and II, cost accounting & controlling, taxes, investment and financing. You will also study the content and methodological foundations of the related disciplines of law, economics, statistics and mathematics. Business English and knowledge of business informatics round off your profile.

In addition, your specialization will prepare you specifically for founding your own company or working as an "intrapreneur" within a larger company!

Founding companies and managing innovations

Around 100,000 new companies are founded in Germany every year, according to the Start-up Monitor. Digitalization is driving the trend towards start-ups. The downside: more than two thirds of founders throw in the towel in the first five years. The "Start-up and Innovation Management" specialization provides aspiring entrepreneurs with the necessary know-how, but also qualifies innovation managers.

Successful start

What are the success and failure factors for start-ups? In conjunction with the compulsory business administration, economics and business law modules, this specialization offers all the content requirements for successfully founding a company and systematically designing innovation processes. You will learn how to draw up a business plan and develop an economically sound financing concept for your start-up project. You will also learn how to assess the feasibility of business ideas and business models.

Further perspectives

Most graduates set up their own company. However, some also want to take on a management role in an existing company or open up new business areas as an "intrapreneur". Outside of self-employment, the elective subject offers valuable know-how that is in demand in the following professional fields:

Management of internal innovation processes
Consulting,
Product management
Start-up and innovation advice from authorities, chambers or technology centers.

Module responsibility: Prof. Dr. Sonja Keppler

What are the admission requirements?

General higher education entrance qualification
Subject-specific higher education entrance qualification or entrance qualification for universities of applied sciences
Professional qualification plus advanced training (at least 400 hours)
Professional qualification plus Suitability test in accordance with the Baden-Württemberg State Higher Education Act (LHG). The aptitude test can be taken at the Allensbach University of Applied Sciences in Konstanz.
Completed first degree
A successfully completed first year of study at a university in another federal state.

Can academic achievements be credited or recognized?

If you have already completed a further education course (e.g. Betriebswirt IHK, Betriebswirt VWA, Handelsfachwirt or Bankbetriebswirt) or have completed comparable work at another university, it is possible to receive credit or recognition. We will be happy to check for you individually which credits or recognitions we can offer you. Talk to our educational advisors!

Modules of the Bachelor's degree program with specialization in start-up and innovation management

1st semester
Scientific work and self-management
Introduction to general business administration
Business mathematics
Statistics
Accounting I

2nd semester
Economics I
Corporate management
Business Law I
Marketing
Accounting II

3rd semester
Cost accounting and controlling
Investment and financing
Business informatics

4th semester
Project and process management
Economics II
Business English
Human resources management
Business Law II

5th semester
Tax theory
Entrepreneurship and founding a company
Start-up financing

6th semester
Innovation management
Project work/case studies
Bachelor's thesis (with colloquium)

How long does the course take?

The standard period of study of 3 years (6 semesters) corresponds to a full-time course of study, so the duration of the course will be longer if you are studying alongside your job. However, your relevant experience as a professional will give you the opportunity to combine your studies with practical knowledge and, for example, to work on practical topics in term papers or theses.

If your personal or professional situation requires it, you can always extend your studies free of charge for up to 18 months. After that, there are further fee-based extension options.

Start-up and innovation management