Personnel management

B.A. Business Administration and Management - specialization in Human Resource Management

Your business studies with a special focus

You will complete a comprehensive business administration course and acquire knowledge in business administration, corporate management, personnel management, marketing, accounting I and II, cost accounting & controlling, investment and financing. You will also study the content and methodological foundations of the related disciplines of law, economics, statistics and mathematics. Business English and knowledge of business informatics round off your profile.

You will also prepare yourself specifically for a particular area of activity in the company in your major field of study!

What topics does HR management deal with?

Targeted organizational development can increase the performance of the organization and promote the development of the individual members of the organization. HR management plays an important role here. Effective HR management uses modern employer branding tools to find the best employees, develops them and promotes their loyalty to the company. It helps to prepare for organizational change by developing employees and their skills in line with requirements.

Last but not least, it creates optimal conditions and a non-discriminatory environment for the provision of services. Managers also help to motivate employees through their actions - even in the digital age and increasingly in a virtual environment. This poses new challenges for managers and digital leaders.

Study content Human Resources Management

In the "Human Resources Management" specialization, you will acquire extensive specialist knowledge and skills to take on responsibility for HR management tasks in a company. You will learn about personnel management as an internal and external service provider, deal with the conception of employer branding activities and discuss a wide range of personnel marketing and recruiting instruments.

You will learn about diversity as a challenge and a success factor and develop answers to dealing with demographic change. You will be familiar with measures for the promotion, qualification and further training of employees, managers and junior managers, and you will understand the various roles and tasks of a manager in the area of conflict between expectations, self-interests and operational context conditions.

They deal with current ethical and socio-political issues of leadership and can apply digital forms of working in a team.

The learning content is divided into the following modules:

• People Business Partner & New Work
• Personnel marketing and personnel development
• Leadership & Digital Leadership
• Project work

As a graduate with a specialization in Human Resource Management, you will qualify for challenging tasks in the field of human resource management. You can take on responsible positions as a specialist and manager in personnel departments of companies, authorities or public institutions, e.g. as a personnel developer, recruiter, in personnel marketing or in personnel consultancies.

The course qualifies you for the following tasks:

• Development of personnel strategies in companies and organizations
• Recruiting and personnel development
• Employer branding to position the company as an attractive employer
• Design of change processes and organizational development
• Development of hybrid work cultures and digital forms of work

Module coordinator: Prof. Dr. Elmar Stein