Fernstudium zum Bachelor Betriebswirtschaftslehre mit Vertiefung Wirtschaftspsychologie

B.A. Business Administration and Management - specialization in Business Psychology

Your business studies with a special focus

You will complete a comprehensive business administration course and acquire knowledge in business administration, corporate management, personnel management, marketing, accounting I and II, cost accounting & controlling, investment and financing. You will also study the content and methodological foundations of the related disciplines of law, economics, statistics and mathematics. Business English and knowledge of business informatics round off your profile.

You will also prepare yourself specifically for a particular area of activity in the company in your major field of study!

What topics does business psychology deal with?

Many people go to work annoyed. According to a Gallup study conducted in March 2017, one in seven employees in Germany has resigned from their job. 70 percent feel emotionally unattached to their job. In a situation like this, it can be worth making a fresh start. The elective subject "Business Psychology" inspires many career changers. This is because the course is perceived as interesting by many - and specialists are in demand.

Experience and behavior as a topic

In the elective subject "Business Psychology", you will deal with people. You will deal with the topics of work and organizational psychology as well as market and consumer psychology.

Occupational psychology basically focuses on the experience and behavior of employees. It deals with working conditions, demands on employees and the effects of work on employees. You will learn what can motivate employees and how job satisfaction can be increased. Work analysis and work design round off the subject area. In the field of organizational psychology, the main focus is on the experience and behaviour of people in organizations. This includes interaction and communication, personnel selection and the management of employees. There is also information on the processes involved in mergers and company takeovers, for example.

And consumer decisions are also influenced by psychological factors. This is why you will be looking at the psychological background to consumer behavior here.

The prospects

Graduates with a major in business psychology are sought after by many companies: they are mainly employed in HR departments and marketing. Employers can be found in the following areas:

Personnel development
Personnel consulting
Corporate Communications
Market research
Advertising

Find out more now!

What are the admission requirements?

General higher education entrance qualification
Subject-specific higher education entrance qualification or entrance qualification for universities of applied sciences
Professional qualification plus advanced training (at least 400 hours)
Professional qualification plus Suitability test in accordance with the Baden-Württemberg State Higher Education Act (LHG). The aptitude test can be taken at the Allensbach University of Applied Sciences in Konstanz.
Completed first degree
A successfully completed first year of study at a university in another federal state

Can academic achievements be credited or recognized?

If you have already completed a further education course (e.g. Betriebswirt IHK, Betriebswirt VWA, Handelsfachwirt or Bankbetriebswirt) or have completed comparable work at another university, it is possible to receive credit or recognition. We will be happy to check for you individually which credits or recognitions we can offer you. Talk to our educational advisors!

Modules of the Bachelor's degree program with specialization in business psychology

1st semester
Scientific work and self-management
Introduction to general business administration
Business mathematics
Statistics
Accounting I

2nd semester
Economics I
Corporate management
Business Law I
Marketing
Accounting II

3rd semester
Cost accounting and controlling
Investment and financing
Business informatics

4th semester
Project and process management
Economics II
Business English
Human resources management
Business Law II

5th semester
Tax theory
Fundamentals of business psychology
Work and organizational psychology

6th semester
Market and consumer psychology
Project work in business psychology
Bachelor's thesis (with colloquium)

How long does the course take?

The standard period of study of 3 years (6 semesters) corresponds to a full-time course of study, so the duration of the course will be longer if you are studying alongside your job. However, your relevant experience as a professional will give you the opportunity to combine your studies with practical knowledge and, for example, to work on practical topics in term papers or theses.

If your personal or professional situation requires it, you can always extend your studies free of charge for up to 18 months. After that, there are further fee-based extension options.

Business Psychology