Mission statement of Allensbach University of Applied Sciences Konstanz

Sense of responsibility
Allensbach University is committed to all its students, employees and stakeholders. It ensures that its students' career opportunities are improved in the long term by offering Bachelor's and Master's degree programs that are relevant to the job market and the future, as well as continuing education programs. With the help of didactics characterized by flexibility, a high level of service orientation and personal support and a digital study model, it strengthens the studyability of its degree programs and continuing education courses in almost all life situations. Allensbach University also invests in the qualifications and skills of its employees. It thus stands for the concrete implementation of the concept of lifelong learning in the university context. Allensbach University is strongly committed to environmental protection, climate protection and sustainability goals in line with the Sustainable Development Goals (SDGs) of the United Nations 2030 Agenda.

Independence and respect
Allensbach University treats all employees, students and therefore all people with openness, tolerance and respect, regardless of their gender, sexual orientation, age, ideology, ethnic, religious or social background. It is politically, religiously and ideologically neutral. Allensbach University pursues a strategy of gender mainstreaming in the sense of equal consideration of the different realities of life of all genders in teaching, research and services/administration. It promotes diversity and the intercultural exchange of students and teaching staff. Allensbach University is committed to the freedom of teaching, research and study.

Modern teaching and learning approaches
Allensbach University stands for the use of modern and recognized teaching and learning methods. It aligns its didactics with the defined qualification objectives and teaching content, the needs of its students and the requirements of the labor market. This is suitably supported by digital media and processes. Teaching and research are characterized by high academic quality, action and practice orientation. This is continuously ensured through systematic evaluations and comparative performance measurement.

Professionalism in management
Allensbach University is committed to professional, entrepreneurial and sustainable management. This ensures and continuously develops growth, innovation and quality as well as flexibility and speed on the market. Managers at Allensbach University are responsible for their employees. They agree transparent, clear and realistic goals and give their employees as much freedom and personal responsibility as possible. They create a non-discriminatory study and work environment for all members of the university. They support the implementation of the gender mainstreaming strategy and promote diversity at the university.

Openness
Allensbach University is open to all interest groups and actively involves them in the development of the university and its range of courses. It is continuously expanding its network in the fields of business, science and society and is committed to application-oriented research.