Allensbach University is Digital Champion 2025

Allensbach University is "Digital Champion" 2025 - Award from "Focus Money" and "Deutschland Test"

Allensbach University in Constance is seen by the public as a pioneer of digitalization. This is confirmed by the "Digital Champions 2025" award from "Focus Money" and "Deutschland Test.

The "Digital Champions 2025" study commissioned by "Focus Money" and "Deutschland Test" by ServiceValue GmbH analyses which companies are perceived by the public as pioneers of digitalization. The award recognizes companies that not only use innovative technologies, but also strategically integrate them into their business models, thereby achieving sustainable competitive advantages. The decisive factor is the ability to absorb digital impulses, implement them efficiently and optimize both internal processes and interaction with customers and stakeholders.

A key feature of these top digital companies is the consistent use of state-of-the-art technologies to simplify work processes and improve collaboration. New digital communication channels promote internal exchange and accelerate decision-making processes. A flexible and technology-oriented corporate structure makes it possible to react quickly to market changes. The involvement of employees also plays a key role. Companies that focus on digital training and actively involve their teams in transformation processes are particularly successful.

The "Digital Champions 2025" award is presented to companies that are considered to be at the forefront of advancing digitalization and impress with innovative technologies, strategic foresight and a future-oriented corporate culture. These include Allensbach University in Constance in the Private Universities category. "As a traditionally fully digital distance learning university, digitalization is particularly important to us. It is a great honor for us to be among the best continuing education institutions in Germany in this area as well. This further award shows us that our concept, which is consistently focused on quality, innovation and practical relevance, is bearing fruit and that we are also meeting the needs of academic education and training with regard to the ever-evolving digitalization," says Timo Keppler, Chancellor of the university.

With a consistent digital distance learning concept and flexibly designed Bachelor's and Master's degree courses in business and economics, the state-recognized university primarily reaches working professionals from Germany and Austria who want to continue their academic education in a structured and practice-oriented manner or complete a part-time degree. University and education experts consider digital learning models to be an essential element in the education sector, now and in the future. Digital learning enables flexibility, freedom and self-determination. Students can Study at the private university at any time and extend the standard period of study - without additional fees - by up to 18 months. The degree courses at Allensbach University are accredited and designed as distance learning courses. All courses are also approved by the State Central Agency for Distance Learning (ZFU).

"Digital Champions 2025" study design

The design of the "Digital Champions 2025" study is based on a combination of social media monitoring and a questionnaire in order to capture a comprehensive picture of digitalization in companies. The study covers the period from January 1, 2023 to December 31, 2024 and includes around 2.3 million mentions of around 14,900 companies. The analysis includes mentions and discussions on digitalization, technology and innovation in social media. Both the tonality and the reach of the respective mentions are taken into account. The tonality balances are weighted per event type and converted into an overall value, while the reach evaluation is based on the difference between positive and negative mentions. The participating companies also answer specific questions about their digital strategy, technological innovations and organizational adjustments. The results are offset against the findings from the social media monitoring to enable a well-founded overall assessment.