Experience report on the Master's thesis in MBA General Management

Masterthesis zu einem digitalen Thema und dem Einsatz von künstlicher Intelligenz

In today's business world, competition is intense and constantly growing, forcing companies to adapt continuously. This constant change is essential for a company to be successful in the long term in a highly competitive market. An excessive focus on current successes can cause a company to lose touch with the dynamic and fast-moving business world. Digitalization is a key driver of these current changes and is rapidly transforming the working landscape. Companies must therefore constantly deal with the changes in their environment, which are characterized by globalization, technological innovation, changing customer requirements and increasing competitive intensity. The pressure to adapt to these changes is constantly increasing, as companies could otherwise lose their competitiveness and future viability. Zum vollständigen Bericht.