Distance learning Master of Business Administration (MBA) in General Management | Allensbach University of Applied Sciences

MBA program

Have you already obtained a first, non-business degree, e.g. as an engineer, lawyer, doctor, humanities graduate or natural scientist, and would like to combine your specialist expertise with business knowledge and management know-how in order to start your own business or qualify for a management position? Then the MBA in General Management is just right for you!

The MBA program provides you with a sound business education at a modern level. You will acquire fundamental business knowledge that is internationally oriented and practice-oriented. In addition to the basics of external and internal accounting, you will acquire skills in overarching management concepts such as project and process management. In addition, the course is geared towards the assumption of specialist and management tasks through issues of personnel management and organization as well as strategic management.

The MBA in General Management is offered as a distance learning program, can be completed while working and is flexible in terms of time and location. You can start the program at any time. You will acquire the required skills online and without compulsory attendance at a renowned university with a first-class teaching and service concept. The course has been reaccredited by the Accreditation Council for eight years and is approved by the State Central Agency for Distance Learning (ZFU).

This degree is internationally recognized and entitles you to apply for a doctorate.

What our students say about studying at Allensbach University:

"What I particularly like about studying at Allensbach University is the variety of modern MBA specializations such as Digital Business Management, which optimally prepare me for the challenges of the digital age. The program also offers me maximum flexibility, as I can study independently of time and place. This benefit allows me to integrate it perfectly into my private life and is also extremely easy to combine with my job. I also particularly appreciate the expert lecturers, who enable me to acquire new knowledge that I can then apply in practice."

Alexander Müller, MBA General Management student

"Doing the MBA by distance learning during my parental leave was the best decision for my career. The flexibility of the course fits in perfectly with my everyday life and I am impressed by the high-quality teaching materials and experienced lecturers. I am particularly impressed by the smooth organization of the university - it makes it easy for me to successfully complete my studies alongside my family"

Valerie Schmidt-Weihrich, MBA General Management student

MBA in three study options - What is the right option for you?

You can complete the MBA in General Management in Three study options complete:

without a specialization with a study duration of 2 semesters (60 ECTS) - for graduates who have at least 240 ECTS ("Executive variant").
without a specialization with a study duration of 3 semesters (90 ECTS) - for graduates with at least 210 ECTS.
with a specialization and a study duration of 4 semesters (120 ECTS) - for graduates with 180 ECTS.

Career prospects with the MBA

With the MBA in General Management, you will acquire a second professional qualification in addition to the one you acquired in your first degree, which is often required to take on management tasks across all sectors and types of company. Your degree will prepare you for the following professional fields, for example:

Specialists and managers in the manufacturing industry,
Employees in law firms,
Employees in hospitals or healthcare facilities,
Employees in educational or social institutions,
Self-employment in a wide range of sectors.

This well-founded course of study, which allows you to expand your existing professional qualifications with business management knowledge, will make you a sought-after specialist and manager. In addition, you can set your own course focus and delve deeper into current topics.

The MBA program at Allensbach University is the best prerequisite for your next career step!

Set your own focus in the MBA program

The degree programme offers 12 specializations that allow for individual specialization. You will acquire specific specialist knowledge in selected subject areas, round off your profile and become a sought-after expert.

You can choose between the following 12 specializations:

Digital Business Management
Economics
Engineering Management
Entrepreneurship and Innovation Management
Finance Management
Human Resources Management
International Business
Marketing and Sales
PR and Communication
Transformation Management
Business Psychology
Business Law and Taxation
Entirely flexible: individual combination of three electives

Programme Leader: Prof. Dr. habil. Robert Neumann

Find out more today!

What are the admission requirements?

MBA with specialization (120 ECTS)You already have a first, non-economic university degree with at least 180 ECTS (e.g. Bachelor's degree, state examination or diploma from any type of university) and at least one year of relevant professional experience.

MBA without specialization (90 ECTS): You already have a first, non-economic university degree with at least 210 ECTS (e.g. Bachelor's degree, state examination or diploma from any type of university) and at least one year of relevant professional experience.

MBA without specialization (60 ECTS): Sie haben bereits einen ersten, nicht-wirtschaftswissenschaftlichen Hochschulabschluss mit mindestens 240 ECTS (z.B. Bachelor, Staatsexamen oder Diplom aller Hochschultypen) und mindestens drei Jahre einschlägige Berufserfahrung.

They also have English language skills at level B2 of the Cambridge Certificate. If you have not taken a test, you can also prove your English language skills in a telephone test.

Bachelor's and Master's degree programs must add up to 300 ECTS, i.e. graduates with a Bachelor's degree with 180 ECTS can only be admitted to the degree program variant with 120 ECTS. If you have a first degree with 210 ECTS or more, you can choose between the degree program variants.

Welche Anerkennungen sind möglich?

Sofern Sie bereits vergleichbare Studienleistungen in einem Masterprogramm oder vergleichbaren Programm einer anderen Hochschule erbracht haben, ist eine Anerkennung grundsätzlich möglich. Bitte sprechen Sie unsere Studienberatung an. Für eine Prüfung benötigen wir Ihr Transcript of Records und den Modulkatalog des absolvierten oder begonnenen Masterstudiums.

How is your course structured?

Internationalization and globalization processes are shaping the markets like never before. Decision-makers for entrepreneurial action are more in demand than ever. Experts with social and professional skills are deployed in various industries across all business areas in order to cope with rapidly changing competitive environments in a globalized economy. An MBA degree provides you with a sound business education, which you will need above all in management positions.

1. Semester: Kernmodule

Wissenschaftliches Arbeiten und Methoden empirischer Forschung
Strategisches Management und Organisation
Project management
Accounting und Controlling

Im ersten Semester erhalten Sie zunächst eine Einführung in das wissenschaftliche Arbeiten und die Methoden der empirischen Forschung. Dieses Modul soll Sie dabei unterstützen, sich auf die Gepflogenheiten des wissenschaftlichen Arbeitens in den Wirtschaftswissenschaften einzustellen.

Im Modul „Strategisches Management und Organisation“ erhalten Sie eine Einführung in die Grundlagen der Betriebswirtschaftslehre, befassen sich aber auch mit strategischem Management und Marketing. Daraufhin erhalten Sie eine Einführung in das Projektmanagement. Schließlich runden Grundlagen des internen und externen Rechnungswesens im Modul „Accounting und Controlling“ das erste Leistungssemester ab.

2. Semester: Kernmodule

Human Resources Management und Leadership
Corporate Finance
Changemanagement und Sustainability
Prozess- und Informationsmanagement

Im zweiten Semester beschäftigen Sie sich im Modul „Human Resources Management und Leadership“ mit dem gesamten Prozess des Personalmanagements und entwickeln Ihre Führungskompetenzen weiter. Anschließend befassen Sie sich mit den Themenbereichen Finanzmanagement, Finanzierung und Investitionsrechnung im Modul „Corporate Finance“. Daraufhin erhalten Sie eine Einführung in die aktuellen Themen Changemanagement und Nachhaltigkeitsmanagement. Effiziente Prozesse und ein robustes Informationsmanagement sind entscheidend für den Unternehmenserfolg. Daher beschäftigen Sie sich zum Ende des zweiten Semesters mit dem Modul „Prozess- und Informationsmanagement“.

3rd semester: Specialization

By choosing a specialization, you can specialize and give your studies a particular profile. In the three specialization modules, you will acquire expert knowledge, which you will further deepen in an academic paper on a topic of your choice. You have the opportunity to pursue your particular interests or to specialize for the job market.

In der dreisemestrigen Studienvariante wählen Sie nur ein Vertiefungsmodul und beginnen im Anschluss direkt mit Ihrer Masterthesis.

4th semester: Master's thesis

You will write your Master's thesis, which is an independent research paper that marks the end of your studies. Here you will demonstrate that you can work independently on a problem from the subject areas of the Master's program using scientific methods. Of course, you will receive individual supervision from our professors during this phase. You will present your Master's thesis at the end in a colloquium (online).

Wählen Sie eine der folgenden 12 Vertiefungsrichtungen:

Various specializations are offered, allowing you to pursue an individual and specialized MBA degree.

1. Wahlpflichtbereich „Digital Business Management“ 2. Wahlpflichtbereich „Economics“ 3. Wahlpflichtbereich „Engineering Management“ 4. Wahlpflichtbereich „Entrepreneurship und Innovationsmanagement“ 5. compulsory elective area "Finance Management" 6. compulsory elective area "Human Resources Management" 7. Wahlpflichtbereich „International Business“ 8. Wahlpflichtbereich „Marketing und Sales“ 9. Wahlpflichtbereich „PR und Kommunikation 10. Wahlpflichtbereich „Transformationsmanagement“ 11. Wahlpflichtbereich „Wirtschaftspsychologie“ 12. Wahlpflichtbereich „Wirtschaftsrecht und Steuern“

By choosing a specialization, you will earn 120 ECTS credits.

In der Studiengangvariante mit 90 ECTS wählen Sie ein Modul aus den Wahlmodulen der verschiedenen Vertiefungsrichtungen.

Design your own study profile - according to your personal goals!

How long will your studies take and what degree will you receive?

Standard period of study without specialization: 18 months

It is possible to extend the duration of studies by up to 9 months free of charge, so that the course can be completed in 18 to 27 months, depending on individual scheduling.

Standard period of study with specialization: 24 months

It is possible to extend the duration of the course by up to 12 months free of charge, so that the course can be completed in 24 to 36 months, depending on individual scheduling.

Standard period of study without specialization "Executive Variant": 12 months

It is possible to extend the duration of study by up to 6 months free of charge, so that the course can be completed in 12 to 18 months, depending on individual time planning.

Start of studies: at any time

Once you have successfully completed all examinations, the university will award you the academic degree "Master of Business Administration (MBA)", which also entitles you to a doctorate.

MBA General Management