Marketing and communication

Mastering English as a business language is an important skill for people who work in international companies or communicate with international customers and partners. It is about the ability to speak, write and understand English at a professional level. Business English can help to build and maintain successful business relationships.

Journalistic writing and corporate publishing are also important aspects in the business sector. It is about writing content in a clear and concise way to capture the attention of readers. Through journalistic writing, companies can communicate their messages effectively and reach their target audience. Corporate publishing, on the other hand, refers to the production and distribution of content such as customer magazines, brochures or annual reports.

PR and digital communication are also important aspects of today's business environment. PR refers to the planning and implementation of strategies to increase the awareness and image of a company. Through digital communication, companies can convey their messages to their target audience via social media, email or other digital channels.

Marketing management is another important aspect of business. It involves understanding the needs and wishes of customers and tailoring products or services to their requirements. With an effective marketing strategy, companies can improve their market position and win new customers.

Further training in marketing and communication

Would you like to pursue further training in the field of marketing and communication, but don't want to complete a full degree?

In our continuing education area, you can book individual or several modules from the Bachelor's or Master's degree courses and receive a university certificate and transcript upon successful completion. Examination results can be recognized if you wish to complete a Bachelor's or Master's degree course at a later date. You can also complete university certificates via distance learning, i.e. online, without attendance and without compulsory attendance. After passing the module examination, you will receive ECTS and a corresponding certificate of achievement.