Innovation management: From the idea to the business case

Innovation management: From the idea to the business case

The university certificate "Innovation Management" comprises a module from the Allensbach University Master's program and deals with the fundamentals of innovation management and the innovation process. In the first part of the program, you will discuss the core questions of innovation management. Why are innovations necessary? What are innovations? What makes innovations successful? Among other things, this will give you an overview of the contributions that innovations make to the development of an economy and to the business of companies.

The second part consists of questions such as "How can innovations be managed, discovered, specified and implemented?" and "How can innovations be introduced and controlled in the market?" You will learn about models for managing innovations and can use this knowledge to develop your own innovation management process. You will also gain an overview of how an innovation is taken from specification to market launch. The university certificate concludes with a submission assignment and can be fully credited towards the Master's degree programs M.A. Business Administration and Management and the MBA General Management at Allensbach University.

You will complete the following content in your certificate program:

• Successfully managing innovations
• Development of innovation strategies
• Innovation process
• Idea management
• Implementation of innovations
• Market launch of innovations

You will complete this content with a submission task.

The most important facts about your university certificate:

For the university certificate you will receive 10 ECTSwhich can be credited towards the M.A. Business Administration and Management and the MBA General Management programs at Allensbach University*.

• Admission requirements: none
• Duration of study: 6 months + 6 months free extension
• Credit Points: 10 ECTS
• Examination form: Submission task
• Start of studies: at any time
• Tuition fees: 6 x 165 EUR, 990 EUR in total

The university certificate is Online and without compulsory attendance completed.

Are you interested? Then contact our student advisory service, we look forward to hearing from you!

* Provided the admission requirements for the Master's program are met.