PR and digital communication

PR and digital communication

You will learn about the main tasks of PR and communication in a digitalized world and explore the interface with digital marketing. The overlaps and differences to traditional offline work are highlighted. Special topics in PR, communication and digital marketing are also covered - in particular the importance of design psychology, the customer journey and customer experience, market analysis and research as well as communication controlling.

Your overarching learning objective: to get to know all the key facets of digital PR and communication as well as digital marketing to make it easier to start a professional career in this field. Whether on the corporate side, in an agency or as an independent consultant.

After completing your studies, you will be able to integrate digital communication into an organization's digitalization strategy and use digital channels in employee communication and in special situations.

Who is the course suitable for?

You would like to take on a position in public relations or digital marketing. You are already working in public relations and would like to better understand the interface with digital marketing.

The most important facts about your university certificate:

You will receive 12 ECTS credits for the university certificate, which can be credited towards the Bachelor of Business Administration and Management*.

• Admission requirements: none
• Duration of study: 6 months + 6 months free extension
• Credit points: 12 ECTS
• Exam form: Submission task
• Start of studies: at any time
• Costs: EUR 165 per month, EUR 990 in total

The university certificate is Online and without compulsory attendance completed.

Are you interested? Then contact our student advisory service, we look forward to hearing from you!

You will find the registration form in the Online application.

* If you already have a university degree in economics.